All great brands start with a great story, and Virtuos Boxing is certainly no exception. The European athletic-wear brand was founded by Italian-native, Donato De Martiis, who has carried on the legacy of the skills passed down by his father, Alessandro.
Like many Italians at the time, Alessandro De Martiis settled in Torino, Italy in search of a better life, after fleeing his home in Southern Italy during World War II. Alessandro’s path to becoming a professional boxer became the perfect outlet to focus his energy and build a new life. Still today, Donato deeply cherishes the memories he has of learning to box from his father, and vividly remembers the sense of pride he felt every time he slipped on his father’s shoes and gloves.